Product Development Strategy – the Honda F1 way
1 min read
At this meeting, Honda Formula One operations director Gary Savage will be helping members take a long hard look at Product Development Strategy and its impact on the business and through the supply chain.
With China confessing to “trying to transform itself from a manufacturing centre into the world's top inventor”, it’s a subject that couldn’t be more urgent or important to UK manufacturers.
And there could hardly be a better catalyst for this discussion than Honda. It knows the importance of employing today’s cutting edge technology in pursuance of tomorrow’s consumer products better than most.
“Cut this car in half and you’ll see our blood,” boasts Honda Large Project Leader Mikio Suzuki in the latest Honda Civic ad campaign which goes on to point out that racing is in Honda’s DNA and is “the reason the company exists”.
Its proposition explains perfectly the relationship between product development and mass manufacturing, explaining that “it’s a legacy of Soichiro Honda’s love affair with the track. It’s something that extends beyond the podium. Hondamentalism. The extreme engineering needed to build a race car in the first place. Symbolised by the Red H badge, first worn by the RA272, winner of the Mexican Grand prix in 1965. It now sits proudly on the 2007 Civic Type R.”
All good reasons to register now to share and hear more on July 5.