Automotive wireless market to reach $1.6bn in 2018
Wireless technologies such as Bluetooth are accelerating rapidly in the automotive industry, with market revenue set to rise by 41% from 2012 through 2018.
Despite only moderate growth over the past two years, Luca DeAmbroggi, senior analyst for automotive infotainment at IHS, says global oem market revenue for wireless technology in cars will rise to $1.6billion in 2018, up from $1.1bn in 2012.
He commented: "In the automotive market, wireless connectivity demand is racing ahead of older wired technologies as applications increasingly focus on supporting mobile devices and cellular communications.
"For example, the usb legacy wired connectivity solution is being challenged by wireless mechanisms in cars such as Bluetooth for exchanging data between fixed and mobile devices over short distances, as well as embedded cellular for two way wireless telematics connectivity."
