Avnet launches new Avnet Embedded

In a move to establish itself as a leader in the market for embedded boards, industrial networking products and displays, Avnet has launched Avnet Embedded, its new channel for embedded systems, networking and display products. “The market for embedded system products beyond the pure chip level is increasing rapidly,” explained Avnet’s president, Patrick Zammit. “Many customers ask for solutions of higher integration, to reduce time to market and development costs, and therefore are starting to work with finished and semi finished solutions. By providing embedded systems products, we just naturally extend our offering to meet some of our customers needs.” Avnet Embedded will initially serve markets in Germany, Italy, Spain and Eastern Europe, but over time extend its activities to other major European markets. The company will be led by Alessandro Brazzoni, director of Avnet Embedded sales and operations.