CSR powers SYNC
CSR’s BlueCore4-ROM silicon is being used in Ford SYNC, its in car communications and entertainment system. As well as offering hands free operation of personal media players, CSR’s technology allows SYNC users full hands free operation of Bluetooth enabled mobile phones.
Rafik Jallad, vice president of CSR’s Automotive Business Unit, said: “Legislation restricting the hand held use of mobile phones whilst driving is becoming increasingly commonplace. On top of that, the market for PMPs is growing rapidly and accessing your PMP music is becoming a ‘must have’ feature in car multimedia systems. These two factors are underlying the interest we are seeing from car manufacturers like Ford.”
