This announcement means that Farnell customers will now have access to Advantech's Industrial Embedded Platforms and Intelligent Internet of Things (IoT) systems across EMEA. A wide range of Advantech products will be available for immediate delivery.
Over the coming months, Farnell said that it plans to broaden this selection globally with focus on product breadth and expanding into other regions.
Romain Soreau, Head of SBC at Farnell, said: “As technology continues to penetrate various products and the IoT drives innovation, reaching engineers early in the design process is crucial. Our partnership with Advantech enables us to offer end-to-end solutions that support our customers throughout their product lifecycle.”
“Advantech constantly reflects and introduces innovative and diverse business models to serve its customers,” said Alexandre Caghassi, Director of Partners & Alliances at Advantech. “The purpose of our partnership with Farnell is to provide an alternative go-to-market to meet the diverse needs of different customer segments, achieve a long-tail effect, and further market reach.”
