Freescale partnership targets motorsports

Freescale provides the processing power behind NASCAR's 2012 Sprint Cup Series switch to fuel injection and is the Official Automotive Semiconductor of NASCAR. Roush Yates builds engines for various grassroot racing series, all of which utilise fuel injection, while both companies have a long history in automotive and motorsports innovation. Doug Yates, chief executive officer of Roush Yates, said: "Fuel injection has been a big part of Roush Yates for quite some time and with Freescale coming aboard as our official partner, we look forward to not only helping them become even more top of mind throughout the entire automotive industry – but also working with them to make all NASCAR racing engines – no matter the manufacturer – better through their semiconductor technology." Henri Richard, senior vice president and chief sales and marketing officer at Freescale, pictured, added: "Motorsports are a natural extension of our automotive industry leadership and we look forward to partnering with a world class performance manufacturer like Roush Yates Engines to further the role of technology in NASCAR and other high-performance racing environments."