Freescale, ROHM in automotive joint venture

"We are pleased to announce one of the first collaborations between Freescale and a Japanese semiconductor manufacturer, established for the benefit of the top automakers and tier one oems around the world," said Freescale vp David Uze. "Bringing together two of the strongest silicon providers in the industry is great news for the Japanese and larger global automotive markets." Examples of the collaboration will include an evaluation board based on Freescale's S12 MagniV automotive microcontrollers and leveraging discrete products from ROHM. "For years, ROHM has considered the automotive market to be its primary focus, and has driven to meet on-time delivery and high quality," said ROHM director Toshiki Takano. "We are pleased to collaborate with Freescale to enhance efforts to optimise its high performance microcontrollers with our high quality peripherals. Our solutions will dramatically reduce customers' time to market."