Hypertac announces rebranding

Interconnect specialist Hypertac is merging with its two sister companies, Sabritec and IDI, to become Smiths Connectors.

The re-branding is aimed at expanding the company's global presence. According to its managing director, Roland Carter, it will also put the company in a stronger position to grow and meet increasing customer demand. Carter commented: "All three brands underscore our guiding principles and common passion for working closely with customers to provide best in class products and services to address their interconnect challenges. "The level of cross-selling and interaction between the brands has increased to the point where the time has come to make the combined value and power of them more visible in the global market place. As such, a single branding architecture has been created."