“What some still consider to be only hype surrounding emerging IoT trends has already begun disrupting the MCU market,” said Tom Hackenberg, senior analyst for IHS Technology. “In fact, without the influence of IoT application growth, the MCU market is predicted to stagnate by the end of the decade.”
However, Hackenberg noted the industry’s challenge is to quantify this new opportunity. “IoT is a conceptual trend, not a device, application or even a new feature,” he said. “Suppliers must therefore focus on their target markets and concentrate on the specific values they bring to these markets.”
