NXP, Murata collaborate on dual interface rfid solution

Designed to enable bidirectional and unlimited data transfer, the MAGICSTRAP+I^²C module is said to provide consumer electronics products and white goods with both a consistent ID and the ability to perform zero power configuration at any point in the value chain. Data can be read or written into the memory of the device using a standard UHF reader, even while the device or appliance is switched off. This means that an electronics product can be configured for different languages and markets when already packed and ready for shipment. "The Murata MAGICSTRAP family is well on its way to establishing an industry standard solution for turning electronics products into smart objects from the inside," said Alexander Schmoldt, business development manager at Murata. "This new addition to the product family delivers the ultimate combination of traceability, counterfeit protection and configuration on demand." NXP and Murata will demonstrate the functionality of the MAGICSTRAP+I^²C at electronica 2012. Volume production is scheduled to start in Q1 2013.