Collaboration, that’s what you need

Phrases such as 'industry first', 'fastest ever', 'lowest power' or 'revolutionising the electronics sector' are common place and claims aren't always substantiated. So, I'm afraid an announcement from ARM proclaiming its plans to 'shape the future of the next generation of graphics procession and mobile gaming', was met with just a dash of caution. Nevertheless, what at first appeared to be a sweeping statement, is actually backed up by a refreshingly understated strategy. By taking a collaborative approach to graphics acceleration solutions, ARM hopes to make a big impact in the market. That's it. No thrills. No secret tactics. Just a simple approach of endurance through collaboration. The technology design specialist has previously combined its Mali* graphics range with its ARM Partner Ecosystem, not to mention working with silicon partners, device manufacturers and content providers. With a proliferation of mobile handheld devices, the market has matured to a point where consumers' expectations and demands have surpassed what many supply chains can offer. Resources being what they are, IP providers, foundries and OEMs are now considering collaboration as a necessity. Meanwhile, through investment and an embracing attitude toward partner collaboration, ARM has posed serious competition with other GPU IP suppliers to the point where it is confident of its ability to deal with the surfeit of handheld devices expected over the next few years. Despite ARM's use of the phrase 'revolution in the gaming market', it did at least try to qualify this by then saying, 'that hinges on the collaborative efforts of IP providers.' *The Mali-55 is said to be the smallest gpu, while the Mali-400 MP supports gaming applications up to 1080p high definition resolution.