AMD launches semi-custom business unit
Looking to break away from the slumping pc market, AMD has launched a new custom-chip business dedicated to providing customers with tailored hardware based on its IP.
According to the company, the business will focus on high volume, high value applications across industries including gaming, smart tvs, pcs, tablets, servers, high performance computing and infrastructure.
AMD's first official design win is Sony's Playstation 4. There are rumours that the second will be Microsoft's rival Xbox 720 console, although nothing has been confirmed.
"The charter of the Semi-Custom business unit is to provide oem customers access to leading edge IP to create tailored and differentiated solutions," said the company's vp and general manager of global business units, Lisa Su.
"AMD's high performance heritage, strategic investments in IP and SoC design methodology enable customer specific solutions that are truly one of a kind."
