AMD to challenge Nvidia with launch of new AI chips

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Advanced Micro Devices has unveiled its latest artificial intelligence processors.

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The company’s CEO, Lisa Su, used a presentation at the Computex technology trade show in Taiwan to detail the company’s plans to develop AI chips over the next two years as it looks to compete with market leader Nvidia, which can currently claim 80 per cent of the market.

Su introduced the MI325X accelerator, which is set to be made available in the fourth quarter of 2024.

With the demand for generative artificial intelligence programs the demand for advanced chips used in AI data centre able to support these complex applications has been growing rapidly.

AMD is competing directly with Nvidia and has now said that it too will shorten its release cycle to annually, following a similar move made by Nvidia.

"AI is clearly our number one priority as a company and we have really harnessed all of the development capability within the company to do that," Su said. "This annual cadence is something that is there because the market requires newer products and newer capabilities. Every year we have the next big thing such that we always have the most competitive portfolio."

AMD is also introducing a new series of chips, the MI350, which is expected to be available in 2025 and will be based on a new chip architecture.

Compared to the existing MI300 series, the MI350 has been designed to perform 35 times better in inference. In addition, AMD revealed the MI400 series, which will arrive in 2026 and will be based on an architecture called "Next".

Su said in April that the company expects AI chip sales of roughly $4 billion for 2024, an increase of $500 million from its prior estimate.

At the Computex event, AMD also said its latest generation of central processor units will likely be available in the second half of 2024.