The new class of devices will make the user experience customisable via the industry’s first hearable app store. Target devices include headsets, hearing aids, True Wireless Stereo (TWS) earbuds and a host of other smart audio devices for the consumer and the smart home.
The partnership takes advantage of the low power, CEVA-BX DSP architecture, along with its advanced LLVM compiler and Eclipse based development tool chain, and Bragi 4, a newly defined operating system (OS) specialised for hearables.
In conjunction with Bragi 4 OS, Bragi’s patented commercial app store will enable technology partners and experts to offer software apps and services such as voice activation, voice biometric, audio post processing and music services. These software packages can be licensed and downloaded directly to devices based on this architecture, allowing individuals to personalize their hearables user experience. CEVA will also offer a range of its value-added software via the Bragi app store, including: ClearVox for noise reduction, WhisPro for speech recognition, MotionEngine, for sensor fusion and the SenslinQ framework for contextual awareness.
“Imagine buying headphones that adapt according to the needs of the user. Purchase noise-cancelling software just before boarding a plane. Encrypt communication data for sensitive business conversations. Discover that you hear better with voice amplification through try-to-buy offers. On business travel, use your headphones to translate from Chinese into English. Add a feature that alerts someone if your headphones detect you’ve fallen over. The possibilities are endless,” said Nikolaj Hviid, founder and CEO of Bragi.
Through this collaboration it will be possible to replace single-purpose feature products with flexible products capable of adapting their functionalities to the users through post-purchase apps and services.
Technology and hearable companies will be able to create and monetize apps and services on, potentially, tens of millions of devices as a result. Consumer electronics brands will have a new selling platform from a direct relationship with the end-users of their products.
“Our collaboration with Bragi brings a game-changing approach to the design of hearables and other audio devices, where the user experience can be adapted, instantaneously,” said Moshe Sheier, Vice President of Marketing at CEVA. ”Our CEVA-BX audio DSPs, voice processing and motion sensing software, and SenslinQ context-aware framework perfectly complement Bragi’s OS and unique capabilities in providing a direct channel for OEMs and ODMs to offer a customizable user experience to consumers through enhanced software and services.“
