With the COVID-19 pandemic and many other supply chain factors placing significant strains on the electronic components supply chain and with shortages rampant throughout the industry, the two companies are using Digi-Key’s high-inventory buying model and Rochester’s massive in-stock inventory, as well as its licensed manufacturing capabilities for end-of-life (EOL) and legacy products, to ensure the availability of key components.
“We launched the Digi-Key Marketplace last summer to give engineers and innovators access to more product lines than ever before, through a one-stop shopping experience that serves the entire ecosystem of technology innovation,” said Jim Ricciardelli, EVP of digital business for Digi-Key.
“With Rochester Electronics joining the Marketplace, we are able to offer more in-stock devices and semiconductors than ever before, supplying our global engineering community with the parts that they need most. The Digi-Key and Rochester partnership is great for our customers as we are both privately owned companies that are customer value driven first and foremost. We have seen an immediate positive impact for our customers.”
The partnership also guarantees authentic components, at a time when component counterfeit is on the rise due to shortages and high demand. Rochester boasts partnerships with more than 70 authorised manufacturers, and Digi-Key is an authorised distributor for more than 1,800 industry-leading suppliers. As a result, customers are assured that the products they order are authentic and come to Digi-Key and Rochester directly from the manufacturer.
Like may other companies in the sector Digi-Key has said that it expects the on-going component shortages will continue through into 2022.
