Digital signage market set for record growth

In particular, the market research firm says the integration of real time data and predictive analytics into digital signage is making a big splash in the retail industry, with digital signage solutions increasingly being used to target customers and, of course, drive sales. Sanju Khatri, director for signage and public information displays at IHS, commented: "Improvements in technology offerings, data management and infrastructure expansion will help the digital signage industry to continue the positive momentum it has already generated. "And as digital signage becomes increasingly intelligent with smart content and dynamic interfaces, the integration of real time data management into real world applications will further stimulate revenue growth." The retail sector will make up approximately 42% of total digital signage displays revenue between now and 2017, IHS predicts, with the most demand coming from North America and Western Europe. Following closely behind the retail industry will be the fast food industry, which is continuing to employ digital signage, for instance, to replace static signs with digital menu boards.