Collaboration drives ‘next generation’ digital signage devices
1 min read
Intel, Microsoft and NEC have announced a collaboration in a bid to provide an integrated digital signage offering for the global market. The companies say that the platform will address the retail and digital signage market segment's need for a more streamlined, high performance and reliable solution that supports digital content, interactivity, intelligence and lifecycle management.
Earlier this year, Intel and Microsoft announced a strategic relationship to develop and promote a validated platform for intelligent digital signage applications. NEC now plans to integrate solutions and services including content management and media distribution with the platform based on the Intel Core i5/i7 processor running Windows Embedded Standard 7. The companies have also discussed a collaboration in the areas of hardware, software, system integration and services.
NEC says its involvement in the alliance will further promote the concept of intelligent digital signage and embody next generation digital signage products. This reportedly includes a strategic Cloud computing collaboration, which is intended to eventually increase alignment between the three companies.
"The proposed strategic partnership between Microsoft, NEC, and Intel is another step forward for the digital signage industry by helping to ease the path for OEMs to quickly bring innovative products to market," said Barb Edson, pictured, senior director of marketing for the Windows Embedded Business at Microsoft. "With Cloud computing services and the optimised digital signage platform built on Windows Embedded Standard 7, the future of digital signage is here today to empower retailers."
