Mouser to stock Broadcom’s mass market products
Mouser Electronics has signed a global distribution agreement with Broadcom under which it will offer same day shipping on a variety of Broadcom products intended for mass markets, including the Wireless Internet Connectivity for Embedded Devices (WICED) platform.
"Mouser's semiconductor centric marketing and search engine optimisation capabilities make it an ideal choice as our eCommerce distributor," said Vince Brocato, Broadcom's senior director, global channel. "Our relationship with Mouser will allow us to expand our customer base and continue to scale our platform offerings."
Broadcom says its WICED Wi-Fi and WICED Smart development platforms provide OEMs with simplified implementation of wireless connectivity, resulting in faster time to market for a broad range of Internet of Things innovations.
"Mouser is thrilled to serve as Broadcom's first online catalogue distributor," said Jeff Newell, Mouser's senior vice president of products. "Mouser's partnership with Broadcom provides customers worldwide with an enhanced selection of industry-leading products including Wi-Fi, Bluetooth Smart and leading edge RoboSwitch and StrataConnect Ethernet devices."
