New channel serves design engineers

According to the distributor, the new Arrow Advantage channel will allow purchasers and engineers in SME companies to access over 240,000 on board and off board components and platform level technologies from its 168 franchised suppliers. Arrow Advantage's sales director, Mark Shearer, said: "The electronics landscape in the UK is made up of a large number of geographically spread small to medium sized design houses and OEMs. Arrow Advantage provides a unique channel in the market for these innovative SME organisations by providing, at a local level, all of the products and the services that purchasers and engineers need as they move from research and development through pre-production and on into final product manufacture." Arrow's new channel will be supported by the launch of a catalogue, while members of the Arrow Advantage team will also be contacting customers in the coming months.