New interface standard proposed for lcd tvs

The submission has been made to the Video Electronics Standards Association TV Panel Task Group by STMicroelectronics in collaboration with LG Display. The proposed standard was developed as an open and royalty free industry standard to address the need for higher refresh rates required for lcd tvs. This will enable more realistic graphics, 3D video and improved picture quality. The two companies believe that such a standard will accelerate market adoption and drive innovation in the consumer electronics industry. iDP is an advanced technology based on the DisplayPort interface which enables high bandwidth audio and video signal transmission by adopting a state of the art digital protocol. Luigi Mantellassi, general manager of ST's tv and monitor division, said: "Introducing technologies such as iDP is an important part of ST's strategy to continue advancing as a major player in semiconductors for the mainstream and high end lcd tv market. With the support and cooperation of LG Display in defining and driving widespread adoption of the iDP standard, ST has codeveloped a technology we believe will benefit the industry and consumers. Additionally ST is developing a wide range of competitive products based around video/audio quality, internet tv and DisplayPort connectivity, enabling tv manufactures to provide the highest level of user experience to their customers." In Jae Chung (pictured), executive vice president and cto of LG Display, added: "We believe iDP will support the increasing demand for high video bandwidth, which was considered as a challenge for the current LVDS standard. As iDP is expected to enhance performance at a lower bill of materials cost and reduces system problems such as emi, LG Display is planning to promote the adoption of iDP to its customers and introduce it in one of the new panel line ups to deliver greater value to the market." Both companies plan to jointly promote and demonstrate iDP technology in the market and to establish a wider cooperation on the definition and development of common technologies and innovative solutions to support the next generation of high refresh rate lcd panels.