According to the company, the ConnectIC family will be pivotal in the acceleration of the smart packaging market.
The FlexICs are both ultra-thin and flexible and are suitable for embedding into a wide range of substrates, including paper and plastic. They reduce the complexity of inlays by using single layer antennas, delivering a further reduction in cost. The FlexIC is said to be suitable for high-volume fast-moving consumer goods (FMCGs) and other mass market applications, with electronic connectivity no longer limited to high value, luxury items.
The PR1100 product series facilitates rapid detection of objects when one or more low-cost custom readers are integrated into the system. Designed for proximity identification applications, these FlexICs are intended for applications including hierarchical inventory management, item identification and tracking, supply chain assurance and brand authentication. They are being targeted at market segments such as food and beverage, personal and home care, pharmaceutical and healthcare. They also support the introduction of digital interactivity into physical toys and games.
“The ConnectIC family is set to bring connectivity to items we buy every day”, said Scott White, CEO of PragmatIC. “We have already started shipping to our partners and we anticipate rapid expansion based on clear opportunities for global customers with extensive brand portfolios who wish to add traceability and interactivity to their products.”
PragmatIC has also received further investment totalling over £13 million which has come from existing shareholders Cambridge Innovation Capital, Arm and Avery Dennison, as well as a number of new investors.
