Printable electronics integrated onto label substrates

The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This, says the alliance, is only one example of how active packaging can be used to attract, inform or interact with consumers. Scott White, chief executive officer of PragmatIC Printing, said: "Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment." Steve Langstaff, OPP product manager at Innovia Films, added: "This is a highly significant step for bopp. Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on bopp films. This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets.