Renesas implements Imagination’s gpu technology in mobile SoC

The SoC is said to deliver more than five times the mobile and embedded graphics performance of the best current generation devices. Among the figures of merit are 'significantly enhanced performance per mm² and per mW'. According to Hossein Yassaie, pictured, Imagination's ceo: "Customer demand for advanced graphics, essential for console class gaming and engaging user interfaces, and the debut of gp-gpu apis like OpenCL, is driving the required compute density of gpus in mobile and embedded products on a dramatic upward path. Users will not settle for 'just good enough' graphics – they are actively choosing products that deliver the very best in user interfaces, media, gaming and navigation. This new processor from Renesas will deliver the capabilities to drive mobile and embedded graphics devices to power the next level of graphics rich user experiences." Renesas Mobile's chief operating officer Shinichi Yoshioka added: "The adoption into Renesas processors of POWERVR SGX543 MP, with its best in class graphics performance, will enable our customers to develop attractive, leading edge products." According to Imagination, more than 10 SoCs either in design or in production feature POWERVR SGX MP cores.