Samsung leads surge in AMOLED materials market

The market is expected to grow to $445million in 2014, up from $350m this year and around $235m in 2012. The rise is largely attributed to South Korea's Samsung which, over the past five years, has pioneered the use of advanced AMOLED displays in next generation smartphones such as the curved Galaxy Round, pictured. The company started the amoled market when it commenced large scale mass production in 2008. Since then it has led the AMOLED market's expansion, but IHS believes this could all be about to change. "Now other panel manufacturers are seeking to cash in on the expanding demand for amoleds in smartphones, televisions and other products," said Doo Kim, principal analyst for display component and materials research at IHS. "This phenomenon will spur the continued increase in sales of materials used to create AMOLEDS in 2014." Samsung is expected to have big competition in the form of LG, AUO and Japan Display from next year. "As a result, light emitting material makers are expected to compete in a more diverse market environment with increased demand and a broader base of customers," Kim concluded.