So far so good

The ‘Science (So what? So everything)’ campaign is backed by Prime Minister Gordon Brown, as well as celebrities such as novelist Sir Terry Pratchett, wildlife presenter Sir David Attenborough and chef Heston Blumenthal. The organisers plan to highlight the importance of science in everyday life and to the economy as well as making the concept more ‘fun’ to youngsters. Science minister Lord Drayson explained: “Britain is a world leader in science, second only to the US, with many of the most important scientific discoveries and inventions having been made here. Continued success in science is vital to our future and yet there is still the perception among many of our people that science is too clever for them or elitist in some way.” Plans include a call for greater communication to create a ‘scientifically aware’ society, while other suggested action includes the establishment of a ‘British Science’ brand to illustrate the importance and relevance of science to everyone. A series of events will be used to drive the message, including National Science and Engineering Week in March. A website has been launched today that will also provide information and advice. Secretary of State John Denham added: “Our ability as a nation to innovate and build links between good science and business will help ensure we will emerge stronger when the upturn comes. We need to seize the opportunities that future discoveries will inevitably bring by working together to continue our investment in talent, research and innovation. Driving up the number of people who have the skills in science, technology, engineering and maths required by emerging and growth industries will help ensure the UK remains strong in an increasingly competitive global economy and win the jobs of tomorrow."