Digi-Key presented with ‘Best Performing Global E-Commerce Partner’ award by ROHM Semiconductor

According to ROHM that partnership has been responsible for generating consistent year-on-year global sales growth and has helped to significantly expand its customer base, particularly in Europe. ROHM Semiconductor has worked closely with Digi-Key to ensure that the broadest product range is now available to engineers as part of its strategy to accelerate and generate sales revenue by extending its reach into new customers. ROHM said that it was committed to expanding its product portfolio based on what it described as 'continuous innovation in technology'. That approach of embracing technology has been aided by Digi-key's commitment to both marketing and sales and raising the global profile of ROHM. Over the past few years both companies have worked closely to build an effective marketing and sales program designed to promote ROHM's products and Digi-Key has, according to ROHM, been a major source of lead generation. Commenting on receiving the award Chris Beeson, Executive Vice President of Global Sales and Supplier Development at Digi-Key said: "We are very pleased to be recognised by ROHM Semiconductor for our successful collaboration and global sales growth. Customer behaviour speaks the loudest and the numbers speak for themselves on the value of offering quality products that are desired by design engineers from around the globe." Satoshi Sawamura, President ROHM, presents Mark Larson, CEO Digi-Key, with the 'Best Performing Global E-Commerce Partner' Award at electronica