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Emerson uses Atom to address broader market
Emerson Network Power is embarking on a new strategy under which it aims to become the supplier of choice for industrial and commercial OEMs.
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Outlining the strategy at Embedded World, the company said it is looking to broaden its product appeal to makers of commercial, industrial automation, government and mil/aerospace equipment.
Jorge Magalhaes, vp of Emerson Network Power´s embedded computing business, added: "The industry will start seeing Atom based products from Emerson ´very soon´. It´s clearly a growth area."
A series of new initiatives, driven by Emerson`s planning process and underpinned by manufacturing excellence will accelerate out penetration into non telecom markets," said Stephen Dow, pictured, president of the company´s embedded computing business.
Part of the strategy is to adopt Intel´s Atom processor. Joe Jensen, general manager of Intel´s embedded computing business, said: "We are working with Emerson to take Atom into deeply embedded applications."