Farnell and element14 brands unite

The company says that bringing together the European transactional and community offerings of parent company Premier Farnell will create a single brand that consolidates the end to end engineering solutions offered by the business. According to Farnell, design engineers and purchasing professionals will now be able to access all its latest products, information, tools and services in one place. The Farnell element14 brand has been established to provide online research, design and collaboration tools, to allow engineers to connect with one another and for industry experts to collaborate on new ideas and challenges. "When we analyse the web's potential to transform the way businesses operate today, we realise that there's more coming up in the next few decades with big changes in customer shopping habits," said Alan Paterson, marketing director, Farnell Europe, pictured. "The coming together of element14 and Farnell into a single, powerful entity is a significant step that highlights how the business has adapted well to the digital age. We continue to provide the great products and services both brands are known for with a vision of a single destination that offers an unprecedented range of technical data, innovative tools and services, meaningful community and expert engagement, and the best component shopping experience ever."