Power efficiency is key factor in mobile design, says Imagination
Leading IP firm Imagination Technologies has made a call to action for the industry to better acknowledge the realities of low power and thermal requirements in mobile SoC designs.
Speaking at the Mobile World Congress in Barcelona, the company's vice president of marketing, Tony King-Smith (pictured), said: "Everyone talks about the importance of power management, and that's an area where the best in the industry have really drawn ahead of the pack by adopting technologies and developing design approaches that support sophisticated power management in SoCs.
"Unfortunately, benchmarks used for system performance measurement rarely take account of power use even though this is a key factor in all modern designs."
The company says it is working closely with the benchmarking industry to address this in future benchmarks and is encouraging everyone in the industry to take into account power under real end product operating conditions when considering performance metrics.
