ROHM pmic wins spot in Intel’s new ‘Bay Trail’ processor

ROHM has developed a dedicated system power management ic for Intel's new quad core Atom processor, codenamed 'Bay Trail'.

Due to launch this summer, Bay Trail is a 22nm chip specifically designed for tablets which promises double the performance of the company's current generation 32nm processors. Dr Takahisa Yamaha, managing director and head of ROHM Semiconductor, said: "Intel's most advanced process technology delivers the highest performance with the lowest power consumption in the tablet market. "Customers will enjoy the benefit of a fully integrated pmic which delivers improved battery life and higher integration."