ST claims platform 'revolutionises' consumer tv experience

According to the semiconductor specialist, it provides users with unequalled performance at extremely low power, is capable of a more personalised and socially interactive viewing experience and features advanced 3d graphics with easy to use smart navigation. The platform is based on the embedded multicore ARM Cortex A9 processor and is designed to offer an energy efficient broadband home entertainment system, while enabling multiple applications to run without compromising hd video quality. It is extendable to support application open standard framework development built with HTML5, Google Android, or Adobe Air. According to ST, the platform's multiple screen convergence enables users to access web content and applications on tvs, mobile phones, tablets and pcs. "ST's new generation, broadband home entertainment products are the industry's most powerful combination of performance, extendable architecture and rich software ecosystem and set a new standard for the consumer experience," said Philippe Lambinet, senior executive vice president and general manager, Home Entertainment and Display Group. "In 2013, more than 38% of flat panel tvs shipped will be connected to the Internet via a tv based browser. ST is the first to master a platform that offers unmatched functionality and interactivity combining traditional services with new connectivity options, allowing operators and content service providers to tender rich value added services to their subscribers and tv manufacturers to deliver new services and enhanced user experiences taking full advantage of the expanding multimedia ecosystem." ST's platform is sampling now and will be in production in 2012.